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Basics of Search Engine Marketing for Your Maine Company
#13 - There are services available
to help track keywords to use for your web pages. Wordtracker
is paid service while Overture
offers a free "Term Suggestion Tool".
#14 - If you have highly competitive key phrases (check this by
searching any search engine to see how many sites come up for
your key phrases), consider narrowing your focus for optimum
performance. For instance, the key word 'maine'
will return many pages. However, a key phrase like "Maine
Marketing Company" might be much more targeted and
therefore less competition.
#15 - All Search Engines have different time frames for
getting listed - Times vary by Search Engine.
Luckily, we as web site owners benefit from the fact that search
engines are in competition with each other. This means Search
Engines are always looking for new sites to add to their
database since each wants to have "the largest amount of
indexed sites".
#16 - Visitors arriving at your site from search engines are
already very highly targeted traffic interested in your product
or service.
---> Continue
to #17 of SEM Basics <---
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