SEM - Search Engine Marketing Basics

Basics of SEM / Search Engine Marketing for Your Maine Company

#18 - "Pay-for-placement" search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns, and better brand awareness. Jupiter Media & NPD Group

#19 - Don't put all your eggs in one basket.  Search Engines come and go so a good campaign receives traffic from a variety of sources, not a single one. 

#20 - Use Your Statistics Wisely!  All successful Internet Marketing Strategies involve statistical analyses on a regular basis.  Web site traffic statistics can be a statisticians dream since web sites capture more detailed information about a prospect then ANY other type of advertising / marketing medium available. 

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