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Internet Marketing Statistics For Use with Analyses

*Online retail sales in the US surpassed $45 billion in 2002. 55% of online purchases were made on sites found through search listings. Source:  E-Commerce Times

*According to Neilsen/Net Ratings, 114.5 million Americans used a search engine during January of 2004.   Search engines are the #1 way users find new web sites even above email, tv, radio and word of mouth.

*There are services available to help track keywords to use for your web pages.  Wordtracker is paid service while Overture offers a free “Term Suggestion Tool” in the advertiser section.

*Use software to analyze your raw data logs. A couple of software programs that will do this for you are:  Webalizer (Free) & Webtrends (Paid).

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