Internet Marketing Statistics For Use with Analyses
*Online retail sales in the US surpassed $45 billion in 2002. 55% of online purchases were made on sites found through search listings. Source: E-Commerce Times
*According to Neilsen/Net Ratings, 114.5 million Americans used a search engine during January of 2004. Search engines are the #1 way users find new web sites even above email, tv, radio and word of mouth.
*There are services available to help track keywords to use for your web pages. Wordtracker is paid service while Overture offers a free “Term Suggestion Tool” in the advertiser section.
*Use software to analyze your raw data logs. A couple of software programs that will do this for you are: Webalizer (Free) & Webtrends (Paid).
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