WHAT

2. What is Search Engine Optimization? How does optimization affect pay for performance services?

SEO, or Search Engine Optimization allows your company the best visibility possible – An ability to be seen by users who are already interested in your product or service on the internet! This should always be part of an overall internet marketing plan and updated regularly. A skillful campaign should include competitive analysis, keyword research, topical sensitivity research and a close working relationship with the client. Search Engine Optimization should get your web site found for a wide variety of products and services that are highly targeted to your business, not just by your company name. A good optimization job should also include website accessibility mandates for as many visitors as possible. Organizations like W3C help ensure standards are kept. Our services include testing of your website on multiple browsers & platforms.

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